Powering Spur’s loyalty at any scale

The customer

Spur Corporation, established in 1967, is one of South Africa’s most iconic franchise groups, growing from a single restaurant into a R10.62 billion enterprise with world-class brands and people. Operating under a franchise business model, Spur Corporation is home to leading casual dining brands that deliver memorable dining experiences across South Africa and beyond. Guided by its purpose “Leading for the Greater Good” the group aims to be the leader in casual dining in every category and market it serves.

The challenge

To elevate its customer engagement strategy, Spur Corporation needed to deploy an enterprise-class loyalty system capable of handling millions of transactions while maintaining exceptional performance and security.

The requirements were clear:

24/7 availability in a PCI-compliant environment to safeguard payment and customer data.
Scalability to support peak trading periods and high-volume campaigns.
OPEX-based infrastructure model to avoid large capital expenditures.
Redundancy at the database layer to ensure business continuity.
Seamless access to data warehousing for advanced analytics and targeted campaigns.

The solution needed to deliver both technical excellence and business agility, ensuring loyalty program uptime, data integrity, and the ability to respond quickly to market opportunities.

Results at a glance

99.99%
Uptime for loyalty services
12x
Faster loyalty platform performance
40%-60%
Reduction in infrastructure costs
75%
Faster deployment cycles
Millions
Of secure, PCI-compliant transactions handled annually
3
AWS Availability Zones for redundancy and resilience
0
Data loss with sub-second failover

The solution

Scalable, secure, and PCI-compliant loyalty infrastructure

We partnered with Spur Corporation to architect and deploy a high-performance, cloud-native environment on AWS, purpose-built to host and scale its loyalty program, data warehouse, campaign management, and e-commerce payment solutions. The solution aligned with AWS Well-Architected Framework best practices while meeting stringent PCI DSS requirements.

Key objectives

Build a PCI DSS-compliant environment across multiple AWS Availability Zones.
Ensure automated scaling for application workloads during peak demand.
Implement database redundancy with high availability and disaster recovery.
Deliver predictable monthly costs through an OPEX model.
Enable real-time analytics for data-driven loyalty management.

The solution needed to deliver both technical excellence and business agility, ensuring loyalty program uptime, data integrity, and the ability to respond quickly to market opportunities.

Key initiatives and results

Security, compliance and availability

Architected a PCI DSS-compliant environment across three AWS Availability Zones.
Implemented Application Load Balancers for traffic distribution and availability.
Deployed Docker Swarm clusters on EC2 to containerize and scale applications.
Ensured 99.99% uptime across multi-AZ deployments.
Achieved zero data loss through Amazon RDS and Aurora cluster replication, with sub-second failover.
Backed up databases to a different AWS region for long-term storage and disaster recovery using AWS Backup.

Cost optimization and efficiency

Delivered a predictable OPEX-based monthly costing model.
Reduced infrastructure costs by 40 to 60 percent compared to on-premises solutions.
Shortened deployment cycles by 75 percent with containerized workloads.

Performance and insights

With this AWS-powered environment, Spur Corporation can now:

Deliver always-on loyalty services to customers across all brands.
Launch and scale high-impact marketing campaigns in real time.
Leverage data-driven insights to personalize rewards and offers.
Maintain the highest standards of security and regulatory compliance.

The outcome

Spur Corporation now operates a secure, scalable, and cost-optimized AWS infrastructure that supports its enterprise loyalty program with exceptional reliability. By combining PCI-compliant architecture, multi-AZ redundancy, and real-time analytics, Spur can continue to grow its customer base and drive engagement, proving that cloud innovation and customer loyalty go hand in hand.

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